ELGA Labwater: PURELAB Flex
ELGA LabWater is an SME company specialising in providing water purification products for laboratories. Acquired by Veolia Water in 2000, all major product development was traditionally undertaken in-house. This was considered an appropriate level of design for the type of product environment.
Major competitors were reacting more quickly to the growing requirement for flexibility within laboratories. As a result, ELGA decided to invest in a significant research and development project (PURELAB flex) with the objective of increasing market share and reducing the number of products within its range. A radical, user-centred approach was adopted.