ELGA Labwater: PURELAB Flex

Product

Industrial

London Associates

EXECUTIVE SUMMARY

ELGA LabWater is an SME company specialising in providing water purification products for laboratories. Acquired by Veolia Water in 2000, all major product development was traditionally undertaken in-house. This was considered an appropriate level of design for the type of product environment.

Major competitors were reacting more quickly to the growing requirement for flexibility within laboratories. As a result, ELGA decided to invest in a significant research and development project (PURELAB flex) with the objective of increasing market share and reducing the number of products within its range. A radical, user-centred approach was adopted.