Optus: ROI Facebook
Sarah Potter
Campaign details
Brand owner: SingtelLead agency: Starcom Mediavest GroupBrand: OptusCountry: AustraliaIndustry Mobile & cell handsetsChannels used: Direct marketing, Internet - display, Mobile & apps, Social mediaMedia budget: Up to $500k
Executive Summary
In the highly aggressive Australian telecoms category how could Starcom improve on already tight performance metrics and create new sales channels for Optus? Starcom disrupted the category by proving social media can be used as a sales tool by demonstrating that delivering a more personal experience converts handset sales.
The...