Business Co-operation in Market Research

All marketing and opinion research carried out on the Internet must conform to the rules and spirit of the main ICC/ESOMAR International Code of Marketing and Social Research Practice and also to Data Protection and other relevant legislation (both international and national).
  

Business Co-operation in Market Research

A Report Prepared for the Research Development Foundation

WHY WAS THE PROJECT CARRIED OUT?

The background to the project

At a Research Development Foundation (RDF) Seminar held at Nottingham University in 1992, the level of co-operation by the general public in research was noted as a key topic deserving attention. This conclusion was also reached by the Market Research Society Professional Standards Committee in compiling the MRS Guidelines for Handling Databases published in 1995.

A working party was established in late 1994 to develop and manage a major research project to investigate...

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