Comviq: Single Single Release
Agency: Forsman & BodenforsClient: COMVIQProduct: TELECOMMUNICATIONS
Objectives
Comviq is Swedens biggest and most well-known "pay-as-you-go" mobile brand. Customers are from all age groups, but the primary target group is customers aged 16-24 living in major cities.
In Q1 2011 Comviq planned to launch a completely new service: Ringback tones. The service was for Comviq customers who could have their own tunes play when people called instead of the usual dialling tone, for just EUR 0,23 per week.
Objectives:
- To introduce the Ringback tones service for the primary target group and...