Boston Pizza: Flatties & Drummies
Taxi Toronto
Section I — Basic information
Business Results Period (Consecutive Months): | April–May 2011 |
Start of Advertising/Communication Effort: | April 2011 |
Base Period as a Benchmark: | April–May 2010 |
Section II — Situation analysis
a) Overall Assessment
When you're called Boston Pizza, it's understandable that chicken wings might not be your signature item. But to be competitive in the world of sports bars, a reputation for great wings is a must.
Leading into the 2010 NHL hockey playoffs Boston Pizza needed to address customer feedback on their wings: they were small, offered little variety in preparation, and...