Adstats: Native advertising

This month's Adstats discusses statistics around native advertising, defined as a paid ad model in which content is placed in the context of the user's online experience.

Adstats: Native advertising

Native advertising is a paid ad model in which an advertiser provides content in the context of the user's online experience e.g. sponsored content or 'brought to you by'. Adoption among publishers is high, with 62% of respondents saying they have worked on a native campaign, compared with 41% of brands and 34% of agencies. Across all stakeholder groups, the main motivation to use it over traditional advertising is 'to provide a more relevant message' (67%), followed by the need to 'increase consumer engagement' (63%) and to 'generate awareness/buzz' (62%), while the most effective form is blog...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands