Personalised targeting: Addressable TV

Norm Johnston

The emergence of internet-connected TV sets in 2011 together with the momentum of IPTV viewing is providing advertisers with the opportunity to combine TV's historical strength in reach and branding with some benefits of addressable media.

Personalised targeting: Addressable TV

Norm Johnston Mindshare Worldwide

The long-promised age of the connected TV will emerge in 2011, creating new narrowcast ways of reaching TV viewers

The outlook is good for TV Viewing figures are up, proving the resilience...

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