Chipotle: Cultivate campaign

Creative Artists Agency

Summary

Chipotle is known for its burritos, but few know that Chipotle has radically changed fast food: from cooking food fresh daily, to building a supply chain of 7,000+ farmers, to sourcing more local produce and sustainably raised meat than anyone, anywhere. All while becoming the most profitable restaurant concept of our time.

Chipotle asked us to find a way to tell this story and to inspire a broad audience to care about their food. Believing that the more people know Chipotle is a business doing good, the more likely they will become passionate and loyal customers. So we created the platform "Cultivate" to celebrate the people changing food culture and invite customers to join that journey. And launched it with a thought provoking statement on the state of the food industry called, "Back To The Start."

Background