Can MR help ‘disclose’ what vested interests want to actively ‘suppress’? Helping governments and institutions measure corrupt business practices

The paper builds a model / framework to apply research designs to measure corrupt business practices specially in the areas where the respondents have a vested interest in actively suppressing the information.

Can MR Help 'Disclose' What Vested Interests Want To Actively 'Suppress'?

Helping Governments and Institutions Measure Corrupt Business Practices

Bhupendra MathurIMRB International, India

Balendu ShrivastavaIMRB International, International

INTRODUCTION: DEVELOPING A FRAMEWORK FOR MEASUREMENT OF CORRUPTION

Background

For long we have ignored the utility of market research in helping the government and institutions that have been mandated by law to service the common citizens by regulating the intermediaries. The word “regulator” often conjures up images of corruption, collusion between high officials and the private supplier affecting the general masses.

The Market Research fraternity has continued to refrain from developing...

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