Can MR Help 'Disclose' What Vested Interests Want To Actively 'Suppress'?

Helping Governments and Institutions Measure Corrupt Business Practices

Bhupendra Mathur
IMRB International, India

Balendu Shrivastava
IMRB International, International

INTRODUCTION: DEVELOPING A FRAMEWORK FOR MEASUREMENT OF CORRUPTION

Background

For long we have ignored the utility of market research in helping the government and institutions that have been mandated by law to service the common citizens by regulating the intermediaries. The word “regulator” often conjures up images of corruption, collusion between high officials and the private supplier affecting the general masses.

The Market Research fraternity has continued to refrain from developing methods that measure corruption. Given the higher level of corruption and malpractice in business in a developing country like India, the catalytic role such research can play in institutional transformation makes it a worthwhile subject for development.