ADRES2010 Speakers

Mark Palmer (Chairman)

Founder – Maverick Planet
Mark is the Founder of Maverick Planet Consultancy, a strategic communication change consultancy. Maverick Planet has pioneered the use of “perturbation” facilitation techniques to pleasantly disrupt the thinking processes on problems, in businesses and in people’s own mental pictures. Maverick Planet works especially in the areas of brand positioning, new product development, business model development, 360 degree communication planning & research for change. Mark is a professionally qualified researcher, marketer and Myers Briggs personality profiling practitioner. Mark began his career running a NPD research consultancy. He then spent 17 years as Executive Head of Strategy at some of the most thoughtful, creative and award winning advertising and media agencies (OMD, DDB, WCRS). He was regularly nominated in Campaign & Media Week’s top 10 media thinkers. Mark is an infrequent journalist for both the marketing and national press.

Matthew Cain

Founder - Trufflenet
Matthew is a PR professional with a strong track record in social media. He founded Trufflenet after an experience as a disgruntled customer led him to understand how vulnerable organisations can be without an understanding of how social media works and when it matters. Trufflenet provides social media monitoring and analysis to a range of blue-chip companies.

Kathy Dykeman

Measurement and Insights Specialist - Facebook
Kathy’s career has focused on leading research teams in the design, development and implementation of quantitative and qualitative research projects within a variety of sectors. Before joining Facebook in May 2010 she worked at Harris Interactive UK, served as a Vice President within a San Francisco based research consultancy, a government and academic research Director at Knowledge Networks and was an exit poll specialist for the major US news media. Her recent professional research addresses both marketing and research methods topics, ranging from optimising brand/product recall within online advertising to increasing response rates and attenuating survey error.

Peter Haslett

Chairman - Ipsos
Peter is a career market researcher, fortunate enough to focus his energy in creative and product design development. In his last role as President and Managing Director of Ipsos ASI Canada, he helped firmly establish the agency as market leader. Peter came to the advertising arena after many years traveling the globe for next generation design research, primarily in automotive.

Graeme Lawrence

Business Development Director – Virtual Surveys
Graeme joined Virtual Surveys as Business Development Director in February 2006. He oversees Sales and Marketing, as well as acting as an internal consultant on key client projects. Graeme has over fifteen years market research and marketing experience. Prior to joining Virtual Surveys he worked for Harris Interactive where he was Head of Consumer Sales and at BJM Research & Consultancy (now part of TNS) where he focused on Brand and Communications research. Graeme has extensive consumer research experience across a range of categories, including retail, finance, leisure & tourism and FMCG.

Ernie Kim

Senior Vice President & Analytics Officer – Synovate
Ernie recently joined Synovate’s Marketing Management Analytics business as Senior Vice President & Analytics Officer. He is responsible for all activities related to analytic solutions, including quality and innovation. Most recently, Ernie was Vice President of Strategic Business Analysis at Targetbase, where he led the telecommunication and utility verticals. He has held leadership and consultant roles in both digital analytics and brand strategy at Interbrand, Cogentry, and GroupM and has worked with clients such as AT&T, Unilever, Ford, Thomson Reuters, Museum of Modern Art, Mars, Microsoft and Intel. Ernie has published numerous papers on contemporary economic and socioeconomic issues.

Dr Carl Marci

Co-founder, CEO and Chief Science Officer – Innerscope Research
Dr. Carl Marci is co-founder, CEO and Chief Science Officer of Innerscope Research. He is Director of Social Neuroscience at the Massachusetts General Hospital, Assistant Professor in Psychiatry at Harvard Medical School, and former Visiting Lecturer at the Massachusetts Institute of Technology Program in Media Arts & Sciences. Dr. Marci received his B.A. with honors at Columbia University, his M.A. in psychology and philosophy at Oxford University as a Rhodes Scholar and then completed his M.D. with honors at Harvard Medical School. He has training in psychophysiology and neuroscience and has published numerous articles in peer-reviewed science journals.

Christene McCauley

Global Consumer Planning Director - Diageo
Christene has spent the last twelve years working in the Consumer Planning function at Diageo. In her current role as Global Consumer Planning Director, Brand Planning, she is responsible for raising capability within the function specifically in Insight Generation and Measurement & Evaluation techniques. Her work takes her all over the Diageo world to train and coach her colleagues. She started at Diageo as the Planner on the Guinness brand and was part of the team that created the famous “Surfer” TV advert voted best ad of the century by the British public. Her earlier career was spent at both research agencies and client companies including Thomson Holidays, Consumers Association and Courage Ltd.

Dan O’Donoghue

Worldwide Planning Director - Publicis
Dan started his career researching Kit Kat for Rowntrees before moving into the advertising world with Ogilvy. Dan is now Worldwide Planning Director at Publicis and Head of the Advertising Association Digital Media Group.

Graham Page

Executive VP Consumer Neuroscience – Millward Brown
Graham is Executive Vice-President, Consumer Neuroscience, at Millward Brown and has worked at the company (in Chicago and London) since 1992. He worked on a wide variety of brands and categories as client service director, prior to becoming a director in the Research & Development unit at the end of 1999. He was appointed head of the Innovations unit in April 2004 and for the last few years has led the development of methods based on neuroscience and cognitive psychology. In 2010 he became head of the newly created consumer neuroscience division.

Stephen Phillips

Chief Happiness Officer – Spring Research
Steve is the Chief Happiness Officer of Spring Research. His work focuses on understanding consumer motivation and behaviour and he was instrumental in developing the Snakes & Ladders approach to exploring the purchase journey and Emotimeter, a simple way of getting access to consumer emotions. His work has won the ‘Best New Thinking’ award at the MRS Conference and also led to Spring winning the industries Innovation award.

Mandy Seal

Insight Lead for Personal Care Europe – Kimberly-Clark
Mandy began her career as a marketing trainee for Unilever and after 5 years changed direction to become an insights manager. She contracted with various companies including Coca Cola, Diageo and GSK, before joining Kimberly Clark 6 years ago as an Insights manager. She moved back into marketing as a Brand Development Manager on the Baby & Child Care business, going on to manage advertising & communications for Bath Tissue across Europe. She has now returned to Insights with Baby & Child Care and is currently Insight lead for Personal Care Europe.

Nick Southgate

Nick Southgate is a planner and researcher and has previously worked at advertising agencies Ogilvy, Grey, dfgw and Cogent. He is currently the IPA’s Behavioural Economics Consultant leading various IPA initiatives to discover what Behavioural Economics can teach IPA members about advertising, branding, research and, most importantly, people. Nick teaches at The School of Life, the educational institution founded by philosopher Alain de Botton, and contributes to the school’s Life Class column in The Evening Standard.

Panos Stemitsiotis

Senior Manager, Global Brand Insights - Vodafone
Panos started his career in Colgate Palmolive where he contributed to numerous major product launches. He managed the complete cycle of research, from the identification of customer need and concept development to post launch in market monitoring. His move to the telecommunications industry enabled him to immerse in the world of human communication where he contributed to one of the most successful youth brands in this industry. Since joining Vodafone Group Services he has been enthusiastically engaged with brand, communications and sponsorship insights.