Waqar Riaz, , Cheil Worldwide
Network Modelling: Planner agencies
(This is first of the series of articles introducing and modelling planner agencies and network brands. This piece is an attempt to introduce the concept of planner agencies)
Around this time last year, I was developing the ‘Grand Strategist’ model as part of my MA in account planning. Then, I finished my thesis at Rapp London (they thought it would be nice to do things together). Afterwards, we agreed to stay with each other and I began to apply my thinking in a different world of wonders; a world where ideas are powered by media, technology, data and creativity.