James Aitchison, Director, Warc
The latest content on Warc includes a detailed look at econometricscourtesy of Admap, a range of reports from conferences around the world and global data on social and digital trends. There's also a reminder of our 2014 Toolkit report and a preview of upcoming events.
Read on for all the news - and to receive content updates like this by monthly email, visit: Your Warc > Email Alerts.
Using econometrics to prove effectiveness
The latest Admap focuses on econometrics, the science to which many marketers turn to prove effectiveness.
Get the best from econometric modelling offers a step-by-step project guide, from initial brief to final debrief.
Econometrics for media optimisation (open access) explains how to find the best channels in which to invest your budget.
Digital media attribution shows how modelling can reveal the contribution of on- and offline media in the path to purchase.
The case for long-term advertising describes the rigorous data and category knowledge needed for proving long-term effects.
Admap also features insights on subliminal influence in advertising imagery, building brand experience from social media trends, and planning for earned media.
Browse the full issue at warc.com/admap.
New reports from the National Retail Federation’s Big Show in New York reveal how Starbucks generates insights, an IBM and North Face ecommerce partnership, Sephora’s strategy for showrooming and Staples’ use of Pinterest.
And the report from Warc’s own Next Generation Research event in London summarises the key issues facing researchers, including neuromarketing, mobile and social media.
Browse all of the latest coverage in our Event Reports section.
Digital Statistics 2014
The astonishing growth of all things digital continues to gather pace around the world, as evidenced by the agency We Are Social's new Social, Digital & Mobile Worldwide reports.
Global Digital Statistics 2014 provides an executive summary (and link to a full slide deck) of key digital indicators around the world.
Asia Pacific Digital Overview 2014 provides an executive summary (and link to a full slide deck) of key digital statistics from the Asia Pacific region.
Warc's Toolkit 2014 report in association with Deloitte is designed to help brands stay one step ahead of the competition.
It summarises the lessons from the best articles, trend analysis, data and case studies published recently on Warc. Non-subscribers can download a sample version of the report.
Warc’s annual Measuring Advertising Performance conference takes place in London on 11-12th March, with an agenda focused on measuring the connected consumer.
Ahead of the event, join five of the speakers in a complimentary Understanding the Connected Consumer webinar on 13 February.
Neuromarketing World Forum 2014
Neuromarketing World Forum 2014 in New York City on March 5-7 will explain why consumer decision-making isn't rational and what this means for marketers.
Warc subscribers can get a USD100 discount by using the code warc-wow - register here.
Festival of Media Asia Pacific
Festival of Media Asia Pacific returns to Singapore from 16-18 March. Delegates from over 23 countries are expected for an agenda that will be exploring the theme of agility.