The Warc Blog

Ad Attack: Lexus vs Peugeot

Posted by: Eugene Yiga, Knowledge Manager, Synovate Laboratories

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Which car ad makes you want to shut up and drive?

All the cars ads from the Super Bowl left me pretty exhausted. Or is that tyred?

Lame puns aside, this week’s Ad Attack looks at two similar concepts from two different brands.

Do you like Lexus?

Or do you prefer Peugeot?

Personally, I prefer Peugeot. Perhaps it’s because the image of a high-speed day is one even a 24-year old can understand. Or perhaps it’s because they didn’t promote the power of silence by using a celebrity in the business of making sound.

What do you think?

For all my previous entries on the WARC blog, click here.

18 March 2011 07:51


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