Warc Innovation Prize

The Warc Prize for Innovation 2014 - Judges

Prize Chair

Peter EspersenPeter Espersen, Head of Community Co-creation, Content and Campaigns, LEGO Group

Peter Espersen is the head of Community Co-creation for the LEGO Group, focusing on the 13+ age group. Peter spearheads Digital Community, engaging teen and adult fans of LEGO to create unique products and experiences, and also works closely with a wide range of business units across the company. Among the initiatives Peter has worked on are the social media amplification project, ReBrick, and the LEGO Mindstorms co-creation, LEGO CUUSOO. Previously, Peter was the country manager for Sulake in Denmark and Norway. Sulake runs Habbo Hotel, which has almost 12 million users worldwide Before that, Peter was the development manager of all digital platforms at Danish TV2, where he was responsible for developing commercial possibilities. Peter is a regular speaker at conferences within communities, social media, and gaming around the world, and guest lectures at The University of Copenhagen and the ESCP Masters Program in London and Paris.


Alistair BeattieAlistair Beattie, European President, Tribal Worldwide;
Head of Strategy and Innovation, DDB Europe

Alistair is responsible for developing brand and communication strategy for a wide range of clients, including VW, McDonalds and Heineken. He co-chairs the DDB Futures Group, which is responsible for the strategic positioning of the global network and the development of tools and processes in use worldwide. A career on both sides of the digital/ traditional divide has seen him as Head of Digital at AMV and Wieden & Kennedy as well as Head of Planning at AKQA. He lives in Amsterdam and tries (and fails) to be a little more Zen every day.

Ed CottonEd Cotton, Director of Strategy and Innovation, BSSP

Ed Cotton started his career at McCann-Erickson and in the mid-1990s he became a founding partner in Europe's first agency focused on Gen-X, Magic Hat. In 1999, he joined BSSP and as Director of Strategy and Innovation he leads the agency's strategy department. All the way back in 2006, Ed started one of the earliest marketing blogs, Influx Insights and has been recognized by Adweek as one of the 25 best advertising voices on Twitter. For the past two years, Ed has served as the chair of the 4A's Strategy Committee.

Daniele FiandacaDaniele Fiandaca, Co-founder, Creative Social

Daniele (@yellif) is one of the co-founders of Creative Social, which he has been building with Mark Chalmers for over a decade. He also runs his own consultancy as well as working with Hyper Island as an ongoing Masterclass speaker and Course Leader. Previously he was Head of Innovation at Cheil Worldwide and CEO of Profero, an agency he helped grow into a global business. He is the co-founder of Innovation Social and was recently voted into the Drum's Top 10 UK Digerati.

Nigel JonesNigel Jones, Global Chief Strategy Officer, Draft FCB + Inferno

Nigel Jones, FCB's global chief strategy officer, is a pioneer in the modern art of communications planning. His 30-year career has been punctuated with growth and renewed direction for the clients and agencies he has helped steward. As the founder and managing partner of Jones Mason Barton Antenen, Jones married marketing science with creativity to become Campaign Magazine Direct Agency of the Year in 2004. In 2008, he became chairman and chief executive officer of Publicis Group UK in order to oversee a major turnaround.

Neeraj KalaniNeeraj Kalani, Global Market Insights Director, PepsiCo

Neeraj Kalani has been Global Market Insights Director at PepsiCo since 2009. He is a global change agent accountable for creating advantaged capabilities that improve brand performance in the areas of equity, communication and innovation. His remit covers all brands and all markets and his fundamental focus is to drive brand loyalty and growth. Over the course of his career, Neeraj has worked on blue chip brands including Hewlett Packard, Clorox and General Electric and has expertise in insights, innovation and retail activation.

Amane KawanaAmane Kawana, General Manager, Business Innovation Center,
Hakuhodo DY Holdings Inc.

Amane Kawana is a pioneer in Japanese digital interactive marketing and communications. With over 20 years of strategic marketing experience, he has provided both advertising and communications and management and product strategy for many major clients, such as Coca-Cola, Apple, Honda, and Japan Airlines. In April 2014 he became the head of innovation for all member companies of the Hakuhodo DY group.

Sonja LaknerSonja Lakner, Strategic Conscience, North Kingdom

Having grown up in the Austrian Alps, Sonja has always felt that the best view was from the top of the mountain, seeing the bigger picture. Sonja started out at Lateral and Profero in London before North Kingdom called her to Sweden seven years ago. She has become the "strategic conscience" of the company working closely with clients like adidas, Coca-Cola, Vodafone and Google. In her role as team leader Sonja is responsible for making sure that North Kingdom's team stays best in class and nurtures a mindset of passion, perfection and innovation.

Ben LightfootBen Lightfoot, CEO, McCann Worldgroup Singapore

With more than 20 years' experience within advertising and communications, Ben has worked with large multi-nationals, boutique independents and small start-ups across New Zealand, Australia, New York, London, Paris and Singapore. Appointed CEO of McCann Worldgroup Singapore in 2010, Ben came from New Zealand after re-establishing the McCann presence in the NZ market. Currently, he drives the effectiveness message as the Chairman of the Singapore Effie Awards, and as an Asia Pacific Effie Head of Jury.

Sophie Maunder-AllenSophie Maunder-Allen, Chief Executive, VCCPme

After starting her career on the WPP Fellowship, Sophie decided she wanted to be a strategic planner. She found her true home at VCCP where she has been for 10 years and was made the youngest and first female partner in the agency in 2006, and was the main planner for seven years on O2 during its fastest growing years. She was included in Management Today's top 35 women under 35 in 2009, and is Group Strategy Officer across the partnership. In April 2014, she was made CEO of VCCPme, the data and direct part of the partnership.

Nadya PowellNadya Powell, Managing Director, Lost Boys

Nadya believes that the way ahead is to keep your eyes firmly on the future hence she has been at the cutting edge of creative technology for 15 years. She started her advertising career at Grey Interactive exploring WAP, video streaming and the Interactive TV platform. At Dare Nadya continued to explore developing Dare's Social and Innovation offerings. Today Nadya is MD of Lost Boys and is helping brands navigate the wilds. She is also co-founder of Innovation Social, an affiliation of senior thinkers in the industry, and Millennial Mentoring.

Hamish PriestHamish Priest, Global Media Innovation, Unilever

Hamish manages global communications planning for the Dove brand. He has worked on key campaigns including Dove Real Beauty Sketches. In 2012 he was featured as a member of Forbes 30 Under 30 in Marketing and Advertising. Prior to Unilever Hamish was a Planner at OgilvyOne Worldwide, working with clients such as American Express and IBM. He studied at The University of York and Columbia University in New York.

J. Walker SmithJ. Walker Smith, Executive Chairman of The Futures Company

J. Walker Smith is Executive Chairman of The Futures Company, the leading global futures consultancy, with a core client purpose of being "a catalyst for positive change." Walker has been described by Fortune as "one of America's leading analysts on consumer trends," and he is the co-author of four highly regarded books, a columnist, a blogger, an avid daily tweeter, and a former public radio commentator. He is a 2012 inductee into the N.C. Advertising Hall of Fame. Walker holds a doctorate from the University of North Carolina at Chapel Hill.

Brent VartanBrent Vartan, Partner, Chief Strategy Officer, Deutsch New York

Taking great pleasure in the "puzzle work" that is Strategic Planning, Brent leads a team in tireless pursuit of new marketing models and techniques that subscribe to socially directed decision-making as the key to behaviour change. Over the course of his career, Brent has worked with blue-chip brands including Microsoft, PNC, Novartis, Starwood, Under Armour, Lowe's, Monster.com, FedEx, Gillette, Oral-B, Frito-Lay. A California native, Brent began his career in San Francisco as a media planner at Goldberg Moser O'Neil, before migrating east.

Brent VartanLawrence Weber, Managing Partner Innovation, Karmarama

Lawrence has over fifteen years experience in digital, integrated and creative agencies, including LBi, Work Club and TheBrooklyn Brothers, joining his current agency Karmarama in 2012. As Managing Partner Innovation, he oversees the digital output of the agency, helps clients get the most from new technology and is one of the co-founders of Krank, Karmarama's internal product incubator. Lawrence is co-chair of the IPA Digital Business Group, a member of the BIMA Executive and a start-up mentor via The Friday Club.

Leesa WytockLeesa Wytock, VP, Head of Digital, Jack Morton Worldwide

Leesa Wytock is charged with conceiving and executing brand experiences that cross on-line and off-line channels and push digital innovation at Jack Morton Worldwide. Leesa has worked with numerous brands including Samsung, Capital One, Budweiser, Johnson & Johnson, Cotton Inc. and LEGO. Prior to her agency life, Leesa was lucky enough to be part of the Internet start-up craze (the first one!) in Silicon Valley, worked in marketing for the Children's Hospital at Stanford and dabbled in the world of college athletics.