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6th November: Unilever mobile campaign wins 2014 Asia Strategy Prize
A mobile service for 'media dark' rural Indians has scooped the Grand Prix in the 2014 Warc Prize for Asian Strategy.
Warc awarded the $5,000 Grand Prix cash prize to 'Kan Khajura Tesan', an initiative for Hindustan Unilever developed by Lowe Lintas & Partners and PHD, at an event in Singapore on Thursday evening. The campaign also won the $1,250 Asia First Special Award, for insight the rest of the world can learn from.
Three other campaigns picked up Special Awards, each of which came with a cash prize of $1250. Judges decided not to award the Special Award for Research Excellence, as no paper stood out in this area. A total of 19 papers, from a shortlist of 40, won Gold, Silver and Bronze awards.
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30th September: India leads Warc Asia Prize shortlist
A total of 40 entries have been shortlisted for the 2014 Warc Prize for Asian Strategy, with almost half of these coming from India.
Now in its fourth year, the Prize received more than 180 entries in 2014, a record high for the competition. The 40 making the shortlist came from 11 markets, and from a mix of major networks and local independents. India was far out in front with 19 entries, followed by China (five entries) and the Philippines (four entries).
11th June: Senior executives from Nestlé, Ogilvy India and GroupM China are among the final selection of judges
Chaired by Freddy Bharucha, CMO Asia at Procter & Gamble, the full judging panel includes a further nine senior client-side marketers and agency-side executives.
The latest judges from the client-side include Chandru Radhakrishnan, the head of communications at Nestlé; Melisa Teoh, who leads the Southeast Asia brand marketing strategy at insurer Great Eastern; and Amrit Thomas, CMO at United Spirits, the largest spirits company in India.
2nd June: The deadline for the Warc Prize for Asian Strategy has been extended to 3 July.
Now in its fourth year, the Prize is Asia's leading showcase for smart strategic thinking in marketing. The Prize is completely free to enter, and there is a $10,000 prize fund for winning papers.
Entries will be judged by a panel of senior marketers and agency-side executives, led by Prize chairman Freddy Bharucha (CMO Asia at Procter & Gamble).
Ten judges have been announced so far, including representatives from Unilever, Coca-Cola, Mondelez International, Wieden + Kennedy, BBH, BBDO, TBWA and Grey.
27th March: Warc launches 2014 Prize for Asian Strategy
Warc today launches the 2014 Warc Prize for Asian Strategy, a cash prize for the smartest marketing strategy in the region. The Prize returns for its fourth year with a Prize fund of US$10,000.
Warc will award Gold, Silver and Bronze awards to the best strategy case studies, plus a $5,000 Grand Prix. In addition, Warc will award five $1,000 excelling in specific areas. This year Warc has included a new Research Excellence Special Award to recognise the best use of research in strategy development.
Freddy Bharucha, CMO, Procter & Gamble Asia, will chair a judging panel of senior client-side marketers and strategy experts from around the world. Other judges will be announced shortly.