What will make a winning entry in the 2013 Warc Prize for Asian Strategy?
It's worth making some general points on the kind of cases that do well in strategy competitions:
It's also worth highlighting some specific feedback from the judges from the 2011 and 2012 Prizes.
Read the full judges' feedback from the 2011 and 2012 competitions.
One quote from last year's judge James Hurman, MD of Y&R New Zealand, is worth highlighting: "The entries that stood out the most were the ones that got to the heart of what strategy is all about: uncovering interesting insights that lead to solving well-defined problems in original ways."
But there is no magic formula for success in the Prize. The 2012 shortlist included a huge variety of campaigns from across Asia, from a host of categories, and including both expensive multi-channel work and smart low-budget ideas.
As long as an entry has smart thinking at the heart of their case study, it'll be in with a chance.