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27th September: Philippines tourism campaign wins Warc Strategy Prize
A campaign that revitalised tourism to the Philippines has won the 2013 Warc Prize for Asian Strategy.
'It's More Fun in the Philippines', a campaign developed by BBDO Guerrero for the Philippines Department of Tourism, used social media to enlist the help of Filipinos in creating the campaign. It helped drive visitors to the country to a record high, even though the Philippines' marketing budget was far smaller than those of rival markets.
At an event in Singapore on 26 September, Warc, the marketing intelligence service, announced that the paper, authored by Cristina Buenaventura, had won the $5,000 Warc Prize for Asian Strategy Grand Prix. The Prize was set up to reward the region's best strategy case study. In addition to the Grand Prix, Warc offered five further Special Awards of $1,000 each.
6th September: Warc unveils shortlist for 2013 Asian Strategy Prize
A total of 38 case studies have been shortlisted for the 2013 Warc Prize for Asian Strategy, the cash prize for the most insightful marketing strategy in the region.
Warc will award the $5,000 Grand Prix to the region's best strategy case study, plus five further Special Awards of $1,000 each. Now in its third year, the Prize received more than 140 entries in 2013.
Shortlisted entries came from 10 different markets around Asia, and from a mix of major networks and local independents. For the third year running, India supplied the largest number of shortlisted entries (17), well ahead of China (5) and Malaysia (4).
View the shortlist in full.
15th May: Warc unveils judges for Asian Strategy Prize
Warc today unveils the judging line-up for the 2013 Warc Prize for Asian Strategy, a cash prize for the case study that demonstrates the most insightful marketing strategy in the region.
The judging panel consists of 18 senior marketers and strategy experts from around the world. It will be chaired by Leanne Cutts, VP Marketing, Mondelez International.
Meet the panel in full.
3rd April: Warc launches 2013 Prize for Asian Strategy
Warc today launches the 2013 Warc Prize for Asian Strategy, a cash prize for the case study that demonstrates the most insightful marketing strategy in the region.
The Prize returns for its third year with an expanded Prize fund of US$10,000. In addition to the $5,000 Grand Prix for the region's best strategy case study, Warc has introduced five $1,000 Special Awards that recognise brands and agencies responding to Asia's biggest strategic challenges.