Unbiased advice on almost any advertising issue
Brand, category and media intelligence from the front lines of advertising
Find out how the world's most successful brands use advertising
Build powerful advertising ideas on smart insights
Global advertising data to help you make the right judgments
Benchmark your plans and improve your effectiveness
Win new business, and grow your existing clients
Drive ad revenue by building a compelling case for your channel
Educate students, inform teaching and drive research
Best practice and guidance on 100+ marketing topics
Search our cases by industry, media and more
Submit your case study to one of WARC's free-to-enter awards schemes
Daily coverage of key developments for marketers worldwide
Learn how to tackle marketing challenges from leading experts in our series of in-depth webinars
Information and best practice guidance on key marketing topics
Uncover emerging trends using reports from WARC and trusted partners around the world
Full details for all offices
2233 Wisconsin Ave NW
Washington, DC 20007
t: +1 202 778 0680
20A Teck Lim Road
t: +65 3157 6200
85 Newman Street
t: +44 (0)20 7467 8100
Go to Gunn Report Homepage
The world's best creative work
The world's top effectiveness campaigns
The world’s best media strategies
Exclusive content on creativity and its role in driving effectiveness
Search 5000+ pieces of creative by category, media and country
An overview of Gunn: the global index of excellence in advertising
Please read the Terms and Conditions before you submit a case study to the Warc Prize for Asian Strategy (hereafter 'the Prize'). By submitting a case study you agree to be bound by these terms and conditions, which represent a legal agreement between you and Warc Ltd.
Entry is free.
The Prize is open to any advertiser, agency, media company, individual or team involved in marketing in any country. Multi-authored entries – submitted either by different individuals within the same company or by combinations of different companies – should be clearly labelled as such at the time of entry. In the event of the Prize being awarded to a multi-authored paper, the Prize money will be evenly split between all the authors named on the submitted paper, unless Warc receives written instructions to the contrary.
The strategy for Prize entries must have been developed in or specifically for Asian markets. In the case of international campaigns, the strategy must have been significantly adapted for at least one Asian market; campaigns that reuse global strategy in Asia without alteration are not eligible. The results section of the case study must refer to results in Asian markets. For the purposes of the Prize, Asia is defined as the countries in the regions commonly known as East Asia, South Asia and Southeast Asia. This includes, but is not limited to, Japan, South Korea, China, Taiwan, Hong Kong, India, Pakistan, Sri Lanka, Thailand, Vietnam, Malaysia, Singapore, Indonesia and the Philippines. It does not include Russia, the Pacific countries (including Australia and New Zealand) or the Middle East. If you are in any doubt as to whether a campaign is eligible, please contact the organisers at firstname.lastname@example.org.
Some element of the marketing activity entered for the Prize must have been running in Asia at any time after 1 June 2011.
All entries must be written in the English language.
As well as the main Prize, all entrants will be considered for the five Special Awards, each of which carries a $1,000 prize.
Campaigns entered for the 2012 Warc Prize for Asian Strategy may not be re-entered for the 2013 Prize, unless there is significant new material to add to the case. If you are in any doubt as to whether a campaign is eligible, contact Warc at email@example.com.
An entrant can submit several different entries, but these must be clearly labelled as distinct entries during the submission process.
An individual can upload one or more entries on behalf of colleagues and be the contact name on the entry form without being an author of a paper. However, the Prize money will only be distributed to the authors of the winning paper.
Campaigns from any communications discipline can be submitted, as well as non-communications activity such as product innovation and brand extension.
All applicable permissions must be obtained by you for all materials submitted as part of the Prize submission for which you are not the exclusive owner. All prize entries that meet the key criteria will be published in perpetuity on Warc, with a selected number appearing in the Asian Strategy Report and other Warc products. It will be the responsibility of the entrant to clear all such permissions before submitting an entry.
Within reason, entrants may mark short passages of the case study or specific data as 'confidential'. Warc will not publish this information.
Entries must be submitted to Warc Ltd by the published deadline. Shortlisted entries will be notified by email. The shortlist and winners will be announced on Warc.com.
The shortlisting of entries and the award of both the main $5,000 Prize and the $1,000 Special Awards are at the judges' sole discretion. Judges will base their decision on the written submissions and supporting material only, and no correspondence will be entered into regarding the final decision.
Warc will not be held responsible for any incorrect or incomplete entries.
By submitting materials for which you are the exclusive owner, entrants hereby assign, with full title guarantee, all intellectual property rights in such materials (and in the case of copyright by way of present assignment of future rights) to Warc Ltd for the full legal term of copyright and any renewals/extensions thereof. In the case of materials submitted by you to Warc for which you are not the exclusive owner you hereby grant to Warc (with full right for Warc to sublicense such rights) an irrevocable, non-exclusive licence in perpetuity to publish, reproduce and/or distribute such materials throughout the world, in all languages, in printed, electronic or any other medium, and to authorise others to do the same. Warc will give full and generous consideration to all requests by entrants to be able to use submitted papers, or extracts from submitted papers, for marketing purposes or for use in other awards submissions after the Prize is awarded.
By agreeing to the Terms and Conditions, authors will give their consent to feature in post-Prize publicity celebrating Prize entrants.
Entrants hereby warrant (ie, promise) and represent that the entry is the authors' original work save that to the extent it contains material which is owned by a third party, you further warrant and represent that you have obtained all necessary permissions from the owner of such materials, consistent with Warc's rights set out in paragraph 16 above.
Entrants also warrant and represent that the entry does not contain anything which is libellous, unlawful, offensive, harmful, or infringes the rights of others or that is a breach of any duty of confidentiality.
Entrants will assert their Moral Rights to be identified as authors of the submitted entry under the Copyright Designs and Patents Act 1988 (UK), and Warc Ltd will ensure that entrants' names are always clearly associated with the entry.
Nothing in these terms shall oblige Warc to publish any entry you may submit. In the event of any breach or alleged breach by you of your obligations, warranties and/or representations in these terms then, without prejudice to Warc's other rights and remedies, Warc may: (i) remove or delete your entry from any website or other medium on which it is published; and/or (ii) disqualify your entry from the competition.
By agreeing to the Terms & Conditions, entrants will consent to receive communications from Warc regarding Prize updates, and other relevant Warc editorial developments.
© Warc Ltd 2013