WARC Talks 360: Rethinking brand for the rise of digital commerce

A series of webinars that explores the insights from WARC's whitepaper to help marketers plan the most effective approach to communications as they move into digital commerce.

Does brand matter in digital commerce?

Mudit Jaju, Global Head of e-commerce, Wavemaker
Gabey Goh, Asia Editor, WARC

Looks at the role brand plays in digital purchase journeys and whether brand managers need to change their approaches.

How do you balance brand-building and performance for online sales?

Dr Grace Kite, Founder, Magic Numbers
Harry Davison, Head of UK Marketing Science, Facebook
David Tiltman, VP Content, WARC

Does the advice to balance brand and performance marketing still hold for brands selling online? This webinar looks at the evidence to date, and how changes in the media market lead to new considerations....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands