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Feeling seen USA: How diverse advertising unites us
47 min read
Research on WARC, January 2023
Summary
Feeling Seen USA explores and celebrates the benefits of inclusive advertising as seen through the eyes of real, diverse audiences and details how brands and viewers both win when advertising broadens its scope.
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- You don’t only need a team at your company that is focused on equality, you need a diverse team.
- Having a diverse team allows you to unearth real human truths and create real change.
- Diversity leads to stories that are more relevant and more engaging while engendering greater empathy for others.
- It also allows your brand to broaden its point of view, avoid cultural gatekeeping and become more relatable to the global population.
Topics
- Corporate social responsibility
- LGBTQIA+
- People with disabilities
- Asian American consumers (US)
- Black consumers (US)
- Hispanic/Latino consumers (US)
- Marketing to women
- Diversity & portrayal in advertising
- Storytelling
- Creativity & effectiveness
- United States
- Cultural influences & values
- Creativity & research
- Strategy
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