The All In report was produced and originally posted on the Advertising Association website, which can be found here .
All In: Report and action plan
36 min read
Research on WARC, January 2023
Summary
The 2021 UK All In Census gathered data on both the representation and lived experiences of those working in the advertising and marketing industries – the richness of the data helped build the most detailed understanding yet of the industry’s make-up and shaped the All In Action Plan, a series of nine actions which companies across the industry are encouraged to implement.
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- Based on over 16,000 responses from individuals working in advertising and marketing.
- Though representation of LGBTQ+ people and those from ethnic minorities was higher than the national average, people living with disabilities, those from working class backgrounds and those aged over 50 were significantly underrepresented.
- Senior leadership positions are dominated by white men, and the study identified sizable gender and ethnicity pay gaps.
- Ethnic minorities and those living with disabilities were significantly more likely than average to report negative workplace experiences.
- The All In Census will run again on 15th March 2023 and every two years thereafter to track progress.
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