Campaign details
Brand: duBrand Owner: Emirates Integrated Telecommunications Company (EITC)Lead Agency: Leo Burnett Dubai, Starcom DubaiCountry: United Arab EmiratesIndustries: Telephone & internet servicesMedia Channels: Online video, Radio, Social media, TelevisionBudget: Up to 500k
Executive summary
Ramadan is the month of fasting in the Islamic calendar. To the advertising industry, Ramadan is like the Super Bowl of the Middle East, 30 days in a row. During this month, consumers are bombarded with offers and communication across online and offline channels by brands from all categories. It is a...