Suno FM: Twitter Radio
Aneez Haiyoom
Campaign details
Brand: Suno FMBrand owner: Radio Asia NetworkAgency: Mediavest DubaiContributing agencies: Pixelplus MediaCountry: United Arab EmiratesIndustry: Radio stations, servicesChannels used: Radio, Social mediaMedia budget: Up to $500k
Executive Summary
Through a desire to stand out from the Hindi radio station crowd (comprised of six rival Hindi stations), craft a unique and multi-directional listening experience plus unearth a new service that could be monetized for the benefit of ad-revenue, Suno FM's Twitter radio concept was born.