Campaign details
Brand: Saudi Telecom CompanyBrand Owner: Saudi Telecom CompanyLead Agency: J. Walter ThompsonCountry: Saudi ArabiaIndustries: Telephone & internet servicesMedia Channels: Online display, Online video, Social media, TelevisionBudget: 1 - 3 million
Executive summary
Saudi Telecom (STC) was not known for its broadband offering amongst the youth in Saudi Arabia. To cut through a commoditised category where speed dominated the conversation, STC needed to change the game to increase its top of mind awareness.
Since the youth spent most of their time online, we created a piece...