Nike: Spark Brilliance

This case study describes how Nike, a US sports brand, used innovation to inspire its target audience and got them excited about the launch of the new Turkish National Jersey, produced by Nike, during the Turkish National Team friendly games before the Euro Cup.

Nike: Spark Brilliance

Campaign details

Brand: NikeAgency: MindshareCategory: Cross Screen AdvertisingRegion: EMEA

Objective

Our objective was to create an impactful inspiration amongst the target audience and enable them to share the excitement during Turkish National Team friendly games before Euro Cup which is also the launch of new National Jersey, produced by Nike. As this is a national moment, there would be several activations; our main challenge was to differentiate from others via innovation and acting one step ahead in overall activation.

Target audience

15-34 age male was our broad intended target audience...

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