Campaign details
Brand: National Health Insurance Company – DamanBrand Owner: National Health Insurance Company – DamanLead Agency: FP7/DubaiContributing Agency: PHD DubaiCountry: United Arab EmiratesIndustries: InsuranceMedia Channels: Email marketing, Events & experiential, Online video, Outdoor, out-of-home, Packaging & design, Point-of-purchase, in-store, Social media, Websites & microsites, Word of mouth, advocacyBudget: Up to 500k
Executive Summary
We're facing a global antibiotics crisis due to overconsumption and self-prescription of antibiotics. This overconsumption and self-prescription has given rise to superbugs that are rendering antibiotics ineffective and has created mutated,...