Campaign details
Brand: Saudi Telecom CompanyBrand Owner: Saudi Telecom CompanyLead Agency: J. Walter ThompsonCountry: Saudi ArabiaIndustries: Telephone & internet servicesMedia Channels: Mobile & apps, Online display, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Social media, TelevisionBudget: 1 - 3 million
Executive summary
A massive customer base meant immense pressure on Saudi Telecom's (STC) service centres. Beefing up the centres with more staff was not an option as it was costly and needed time. The solution? Promote MySTC, a full service app that few used.
Introducing: 'The campaign that...