KFC: Suppertime Stories

This case study explains how KFC, a fast food chain, used technology to bring families together by turning its family bucket into a suppertime theatre in South Africa.

Campaign details

Brand: KFCLead agency: Ogilvy JohannesburgRegion: EMEA

Objectives

KFC wanted to reignite love for their flagship chicken offering, the iconic KFC family bucket. The KFC bucket has always been about sharing and bringing people together. The brief was to find an innovative idea that could help families connect with each other, and our food, in a new and meaningful way.

Target audience

As a brand, family and sharing is at the heart of everything we do. With 800+ stores across South Africa, KFC is the biggest fast-food restaurant in the country. Owing to this,...

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