Emirates NBD: The Awesome Travelling Machine

This case study shows how Emirates NBD, a bank in the UAE, used a fully mobile, remote-controlled ATM to improve its social media presence.

Emirates NBD: The Awesome Travelling Machine

Tahaab Rais

Campaign details

Brand owner: Emirates NBDAgency: FP7/DXB (part of McCann Worldgroup)Brand: Emirates NBDCountry: United Arab Emirates

Executive summary

This case study shows how Emirates NBD, a leading bank and brand in the UAE with an active and growing social media presence, created a fully mobile, remote-controlled ATM called 'The Awesome Travelling Machine'. The filming of customer reaction to The Awesome Travelling Machine in public locations such as malls, walkways and promenades led to a massive viral hit for Emirates NBD, with more than two million...

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