Emirates NBD: The Awesome Travelling Machine
Tahaab Rais
Campaign details
Brand owner: Emirates NBDAgency: FP7/DXB (part of McCann Worldgroup)Brand: Emirates NBDCountry: United Arab Emirates
Executive summary
This case study shows how Emirates NBD, a leading bank and brand in the UAE with an active and growing social media presence, created a fully mobile, remote-controlled ATM called 'The Awesome Travelling Machine'. The filming of customer reaction to The Awesome Travelling Machine in public locations such as malls, walkways and promenades led to a massive viral hit for Emirates NBD, with more than two million...