Coca-Cola Foundation: Amwaj Farah (Ripples of Happiness)
Tahaab Rais
Campaign details
Brand owner: Coca-Cola Middle EastAgency: FP7/DXB (part of McCann Worldgroup), Momentum MENA, and UM MENABrand: The Coca-Cola FoundationCountry: Middle East
Executive summary
This case study shows how the Coca-Cola Foundation created 'Ripples of Happiness' ('Amwaj Farah' in Arabic), the Middle East region's first collaborative, socially responsible community platform for the youth to do good for the sake of their community. It awakened and empowered teens, and showed them how to come together to understand and solve the challenges that their communities face,...