Coca-Cola: The Mama Cooking Show

This case study explains how Coca-Cola used a transmedia branded content platform to win back 'share of heart' with mothers in Morocco.

Campaign details

Brand: Coca-Cola MoroccoBrand Owner: Coca-ColaLead Agency: FP7/CasablancaContributing Agencies: UM MoroccoCountry: MoroccoIndustries: Carbonated soft drinks, TV channels, services, programmesMedia Channels: Content marketing, Events & experiential, Integrated, Online display, Online video, Outdoor, out-of-home, Packaging & design, Print - general, Product placement, Public relations, Social media, Sponsorship - media, Television, Websites & micrositesBudget: Up to 500k

Executive summary

For Coca-Cola to win back the lost "share of heart" with Moroccan mums, we went beyond traditional advertising and gave back more than we took, as we created...

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