Coca-Cola: Remove Labels
Campaign details
Brand: Coca-ColaBrand Owner: Coca-ColaLead agency: FP7/DXB (A part of McCann Worldgroup), Memac Ogilvy DubaiContributing agencies: UM MENA, DubaiCountry: Middle EastIndustry: Carbonated soft drinksChannels used: Content marketing, events, experiential, online video, packaging, design, product placement, public relations, social media, word of mouth, advocacyBudget: Up to 500k
Executive summary
In a world beset with prejudice, Coca-Cola used the power of social media to send a message against prejudice from a region that's seemingly more prejudiced than most...