Attention Applied: Back to the future with attention segmentation

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In her latest Attention Applied column, Professor Karen Nelson-Field explores how attention segmentation techniques reveal a radical new approach that simplifies complex human behaviour, while giving us a robust solution post-cookie.

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Attention Applied

Back to the future with attention segmentation

As attention data evolves, attention segmentation can revolutionise targeting strategies. This approach considers both active and passive attention, catering to brands at different stages of growth and provides a baseline by which other data can be overlaid, explains Karen Nelson-Field, Founder and CEO, Amplified Intelligence.

Read Karen Nelson-Field's new column here

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