- Retail Media Networks are growing in both number and importance and will be playing an outsized role in the shaping of digital commerce – growth of retail media is positioned to do for the 2020s what search powered digital advertising growth did for the 2000s and social media did for 2010s.
- The US has been the epicenter for retail media platform growth, but other regions are following suit.
- In the year to come, more advanced retailers will continue to move “up the funnel” offering new tools to improve measurement capabilities and attract a greater share of brand budgets.
- Analytics is...
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