WARC News http://www.warc.com/news Summaries and links to the full text of the latest Warc News from around the world. 2010 Copyright and database rights owned by Warc. Fri, 05 May 2006 14:33:00 GMT Warc news@warc.com webmaster@warc.com 5 P&G launches major "green" marketing effort http://www.warc.com/news/topnews.asp?ID=26450 Warc CINCINNATI: Procter & Gamble, the FMCG giant, has launched a new "multi-brand initiative" that intends to actively demonstrate the "green" credentials of its products. The company plans to spend $50 billion €34.1bn; £31.5bn on making and promoting "sustainable innovation products", and said last year... Wed, 17 Mar 2010 00:00:00 GMT Agencies getting mixed reviews in China http://www.warc.com/news/topnews.asp?ID=26445 Warc

SHANGHAI: Many advertisers are taking a nuanced approach when choosing which agencies they work with in China, but overall levels of satisfaction in this area remain low.

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