http://www.warc.com/news Summaries and links to the full text of the latest WARC News from around the world. 2009 Copyright and database rights owned by WARC. Fri, 05 May 2006 14:33:00 GMT World Advertising Research Center news@warc.com webmaster@warc.com 5 http://www.warc.com/news/topnews.asp?ID=25352 World Advertising Research Center NEW YORK: Major companies like Procter & Gamble and Starbucks, and supermarket chains such as Kroger and Supervalu, are all seeking to adapt their approach to "value" in the US as they and... Fri, 3 Jul 2009 00:00:00 GMT http://www.warc.com/news/topnews.asp?ID=25353 World Advertising Research Center SINGAPORE: Discretionary consumer spending across Asia-Pacific over the next six months is expected to match levels set during the first half of the year, according to a new survey across the region by MasterCard. The financial brand's Consumer Purchasing... Fri, 3 Jul 2009 00:00:00 GMT http://www.warc.com/news/topnews.asp?ID=25357 World Advertising Research Center LONDON/WASHINGTON: Online advertising has now been accorded a "walk on water" status by much of the advertising industry, but the effectiveness of the medium and the return on investment it provides have yet to be proved, according... Fri, 3 Jul 2009 00:00:00 GMT http://www.warc.com/news/topnews.asp?ID=25356 World Advertising Research Center PALO ALTO, California: Facebook is hoping many of to its 200 million members will "reset" their privacy preferences, and thus make more of the material hosted on the social network accessible to all web users, a move seen as... Fri, 3 Jul 2009 00:00:00 GMT http://www.warc.com/news/topnews.asp?ID=25354 World Advertising Research Center GUANGZHOU: Procter & Gamble, the world's largest consumer goods company, is shaking up its Chinese media buying function by moving responsibility for all price negotiations in-house by September.P&G will go direct to media owners to agree pricing,... Fri, 3 Jul 2009 00:00:00 GMT http://www.warc.com/news/topnews.asp?ID=25355 World Advertising Research Center NEW YORK: Online behavioural advertising will soon be subject to a new set of self-regulatory guidelines in the US, after the Association of National Advertisers, Direct Marketing Association, 4A's and Interactive Advertising Bureau released a joint report outlining the... Fri, 3 Jul 2009 00:00:00 GMT http://www.warc.com/news/topnews.asp?ID=25346 World Advertising Research Center LONDON: The economic climate will not begin to improve until next year at the earliest, but the downturn does provide brand owners with a number of opportunities, says Paul Polman, ceo of Unilever.While many advertisers... Thu, 2 Jul 2009 00:00:00 GMT http://www.warc.com/news/topnews.asp?ID=25349 World Advertising Research Center CINCINNATI: Procter & Gamble, the world's biggest advertiser, is launching a new global campaign for Gillette, as part of its broader effort to target male consumers.Both Gillette and its parent company have been Thu, 2 Jul 2009 00:00:00 GMT http://www.warc.com/news/topnews.asp?ID=25348 World Advertising Research Center DÜSSELDORF: Some 79% of media planners in Europe intend to increase their online spending in 2009, but will direct their web budgets into a variety of different areas, a new study conducted in 14 countries has found.The Digital Marketing... Thu, 2 Jul 2009 00:00:00 GMT http://www.warc.com/news/topnews.asp?ID=25347 World Advertising Research Center BEIJING: PepsiCo, the US soft drinks giant, needs to think "differently and disruptively" in order to maximise its potential in the Chinese market, according to the company's chairman/ceo, Indra Nooyi.Last year, PepsiCo announced it would Thu, 2 Jul 2009 00:00:00 GMT