http://www.warc.com/news Summaries and links to the full text of the latest Warc News from around the world. 2009 Copyright and database rights owned by Warc. Fri, 05 May 2006 14:33:00 GMT Warc news@warc.com webmaster@warc.com 5 http://www.warc.com/news/topnews.asp?ID=25980 Warc CINCINNATI: Procter & Gamble, the FMCG giant, is aiming to provide "leadership levels of marketing support" for its brands, as it seeks to drive growth both during and after the downturn, according to its chief financial officer, Jon Moeller.Speaking... Tue, 24 Nov 2009 00:00:00 GMT http://www.warc.com/news/topnews.asp?ID=25981 Warc BEIJING: Coca-Cola, the US soft drinks company, is hoping to ensure that at least four of its brands deliver annual sales of $1 billion €668m; £601m in China by the end of the next decade.As previously reported, Coke has... Tue, 24 Nov 2009 00:00:00 GMT http://www.warc.com/news/topnews.asp?ID=25984 Warc LONDON: Apple and Google are regarded as being the most "innovative" and "influential" companies among senior executives in the UK, a survey by TLG, the consultancy, has found. The Thought Leadership Index 2009 was based on a poll of... Tue, 24 Nov 2009 00:00:00 GMT http://www.warc.com/news/topnews.asp?ID=25982 Warc NEW YORK: IBM, Harrah's Entertainment and Microsoft are among a growing number of brands seeking to acquire insights for their advertising campaigns by analysing the opinions of consumers posted on the web.Many marketers are attempting to utilise social media,... Tue, 24 Nov 2009 00:00:00 GMT http://www.warc.com/news/topnews.asp?ID=25983 Warc SINGAPORE: Rising levels of mobile phone ownership in Asia Pacific offer a number of opportunities to generate revenues, ranging from advertising and marketing to providing niche information in sectors such as healthcare, a new study says.According to the Asia... Tue, 24 Nov 2009 00:00:00 GMT http://www.warc.com/news/topnews.asp?ID=25985 Warc PARIS: Premium grocery products are increasing in popularity among both retailers and certain groups of consumers in France, despite the fact many shoppers have been forced to rein in their expenditure during the downturn.Earlier this year, Lars Olofsson, ceo... Tue, 24 Nov 2009 00:00:00 GMT