Word of Mouth Marketing Awards 2008
Brought to you by Warc in association with WOMUK

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What are they?
Word of Mouth Marketing is rapidly becoming a mainstream marketing discipline. Warc’s Word of Mouth Marketing Awards have been launched to recognise successful WOMM campaigns and techniques, and the companies that created them.

The winners will be announced at Warc’s Word of Mouth Marketing Masterclass on December 2 in London.


Prizes
A Grand Prix will be awarded to the most effective WOMM campaign.

In addition, Awards will be presented to recognise WOMM campaigns that demonstrate excellence in:

• Identification and targeting of influencers
• Creativity/accelerator
• Method used to measure results

There is no need to enter a specific category: the judges will assess each entry on its merits.

Winners will be announced through the Warc and WOMUK websites and in the trade press. An advertisement congratulating the winners will appear in Admap magazine.

Even if you don’t win a prize your work will still be recognised – all shortlisted case studies will be included in the delegate pack at the conference on December 2nd, and all the case studies will be made available on Warc which means your work will be available to a global audience of 30,000 agencies and advertisers. Summaries of the case studies will be published on WOMUK’s website.

 
How do I enter?
The Awards are open to any agency, company or individual involved in any aspect of word of mouth marketing. Entries can be co-authored by more than one firm (for example an agency and a measurement firm). The campaign must have run since September 1st 2007 and results must relate to 2007 or 2008.

Your entry can EITHER:

• Describe an entire WOMM campaign, OR
• Describe your firm’s role in one particular aspect of a campaign. For example, the identification of influencers, or innovative techniques to measure the effects of a WOMM campaign. (However, note that entries which focus on only one aspect of a campaign are unlikely to be awarded the Grand Prix).

If your case study covers an entire campaign, entries should include:

• The brief/business challenge
• Campaign objective
• The target audience
• Communication strategy, including influencer targeting. Describe why WOMM was an appropriate strategy.
• Execution details, including creative/accelerator
• Measurement of results. Where WOMM was one component of an integrated marketing campaign some attempt must be made to quantify the specific contribution of WOMM.

If your case study describes only one aspect of a campaign, case studies should be structured as follows:

• The brief/business challenge
• Solution or idea
• Results

All entries should consist of a written case study of between 1000 and 2000 words, and a summary of up to 300 words which answers the question ‘why is this entry award winning?’. You can send media files and images that you think will help the judges assess your case study.


Judging
The Awards will be reviewed and judged by a panel of senior-level agency, media and brand marketing executives. A range of WOMM disciplines and expertise will be represented. The chairman of judges is Steve Barton, current President of WOMUK.

The Grand Prix will be assessed on the basis of (a) success in meeting the stated objective and/or business challenge and (b) overall effectiveness of the campaign in terms of return on marketing investment. For the Grand Prix, creativity will be weighted less heavily than results.

Preliminary judging will take place in the last week of October. Shortlisted entries will be notified by 4th November.


Entry fees and deadline
The entry fee is £100 per entry. Members of WOMUK pay only £50 per entry.
(Note that entering the Awards doesn't entitle you to attend the Conference.)

Case studies must be received by Warc and entry fees paid by Wednesday 22nd October.
So get your skates on!

Any questions, simply contact clare.beveridge@warc.com.