1st October 2014

Warc 100: Table Builder launched

We have introduced a Table Builder feature to allow users to create their own rankings from the database. This feature is available only to Warc subscribers.

Users can build rankings of agencies, agency networks, agency holding companies, brands or advertisers, which they can download to an Excel file. They can filter these rankings by product category, geography, or (for agencies, networks or holding companies) agency type.

We have divided agencies in the database into one of four broad groups: Creative, Media, Digital (including direct agencies), and Other Specialist Agencies – a broad category that includes specialists in PR, brand consultancy and other marketing services.

Only organisations that score 10 points or more across the year are listed in results for these custom rankings.


View table builder

Create your own bespoke rankings

24th September 2014

Warc 100: Read our company rankings report

Following the launch of our company rankings – naming the world's smartest agencies, networks, holding companies, brands and advertisers – we have compiled a new report featuring all of these new results.

Included in the report is discussion and analysis of our global company rankings, plus "snapshots" for EMEA, the Amercias and Asia-Pacific, discussing which companies did best in each region.


Download report

12th September 2014

Warc 100: Top brands and advertisers

Coca-Cola and Unilever have been named by Warc as the smartest brand and advertiser of the year, according to new rankings based on the Warc 100 database.

FMCG giant Unilever scored 550.7 points on the advertiser rankings, with PepsiCo second on 431.3 and The Coca-Cola Company third on 407.5. For brands, Coca-Cola was the clear winner on 274.0 points, with McDonald's and Vodafone second and third on 233.8 and 220.6 points respectively.

You can learn much more by reading our news story linked below, or by exploring the company rankings yourself via the Top Agencies/Brands menu above.


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11th September 2014

Warc 100: Agency rankings announced

Warc today announced new company rankings based on the Warc 100 database, naming the smartest agencies, networks and holding companies of the year.

It was BBDO Worldwide that edged out Ogilvy & Mather to rank number one in the agency networks list, while Omnicom was top holding company. Colenso BBDO, Starcom Chicago and Proximity New Zealand also topped the creative agencies, media agencies and digital agencies rankings.

You can learn much more by reading our news story linked below, or by exploring the company rankings yourself via the Top Agencies/Brands menu above.


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5th September 2014

Secrets of the 'Smoking Kid'

Ogilvy & Mather Bangkok's 'Smoking Kid' campaign was placed seventh on this year's Warc 100. Here's an interview with Ogilvy planner Kusuma Kusoltawee on how the strategy came together – and the behind-the-scenes story of how this strategy was executed.

"In order to make a better case, you should highlight the results which answer campaign objectives," Kusuma advises. "Showing how the campaign helps the client’s business will make a stronger effectiveness case."

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5th August 2014

Warc Webinar: What can we learn from the world's smartest campaigns?

Join David Tiltman (Head of Content, Warc) as he guides you through the strategies which are proven to have driven business performance or changed consumer behaviour and should now be considered a benchmark for commercial creativity.

Watch this webinar to:

  • Understand what it takes to win Effectiveness Awards
  • Learn how the industry can prove its value with commercially successful ideas
  • Explore some of the very best case studies, including Vodafone Fakka, It’s More Fun in the Philippines and Oreo’s Daily Twist, plus many more

Watch Webinar

Wednesday, 27th August
3pm BST
10am EDT

28th July 2014

The thinking behind the Overstay Checkout

Australia produced the second-highest number of Warc 100 campaigns this year, and leading the pack was 'Overstay Checkout' by Naked Communications Melbourne for Art Series Hotels.

In this Q&A, Lach Hall, co-author of the campaign case study and now Communications Strategy Director at Silver + Partners NYC, talked to us about eureka moments, why we need effectiveness awards and his top tips for writing better case studies.


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18th July 2014

The insight behind 'My Blood is Red and Black'

The second highest-ranked Latin American campaign on this year's Warc 100 is 'My Blood is Red and Black', by Leo Burnett Tailor Made in Brazil for HEMOBA, a blood donation charity.

Speaking to us in Cannes last month, Tailor Made's Marcello Magalhaes explains the big insight behind the campaign: that, to get people doing something as unpleasant as donating blood, they have to feel a sense of affinity with who they're donating to.


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16th July 2014

Planning a 'Legendary Journey'

The Warc 100-ranked work with the biggest scale has to be 'Legendary Journey', from Wieden + Kennedy Amsterdam for Heineken. The campaign, which ran in 170 markets, came 13th on this year's rankings.

In this interview, Martin Weigel, Wieden Amsterdam's head of planning, tells us how working with the client, looking into the research and tapping into outward-looking Dutch spirit helped along the process.


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15th July 2014

Which nation is the smartest?

We've been looking further into the Warc 100 data to uncover more about the world's smartest marketing.

Through this, we've found out which countries, product categories and agency types are producing those smart campaigns.


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Warc 100

14th July 2014

Lessons from 'Car Creation'

We've been speaking to Hristos Varouhas at Whybin\TBWA – the agency behind 'Car Creation', ranked 10 on this year's Warc 100.

In this interview, Hristos talks about the (highly unpromising) beginnings of the strategy behind the campaign – and whether lessons from 'Car Creation' should be copied by planners around the world.


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11th July 2014

Why it's more fun in the Philippines

Here's an interview with Tony Harris, CEO of BBDO Guerrero and the man behind our number three-ranked campaign on this year's Warc 100, 'It's More Fun in the Philippines'.

Tony gives us the inside story on why the campaign decided to use the Philippines' biggest asset – its people – on the way to delivering spectacular business results on zero media spend.


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10th July 2014

Hear from the Warc 100 winner

We've been speaking to Amal El Masri, CSO of 'Vodafone Fakka', the number one-ranked campaign on this year's Warc 100.

She talked about the key cultural insight behind the campaign, why all Egyptians are united in resourcefulness, and why, sometimes, non-techie solutions work best.


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10th July 2014

Warc 100: The results!

Warc today announced the rankings in the inaugural Warc 100 – recognising the 100 smartest marketing campaigns of the past year.

The rankings were topped by 'Vodafone Fakka', a campaign from JWT Cairo, with 'Small Business Saturday', from CP+B and Digitas coming second. Third was 'It's More Fun in the Philippines', by BBDO Guerrero, while 'Thank You, Mom' (W+K) and 'Overstay Checkout' (Naked) rounded out this year's top five.

You can learn much more by viewing our top 100 page.

Or, you can read our news story linked below.


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