Home > Case Studies > Awards > The Warc Prize for Asian Strategy 2011
The Warc Prize for Asian Strategy is a US$5,000 cash prize awarded to the case study that demonstrates the best strategic thinking in the region. The Prize was launched in December 2010. It is open to brand owners and agencies in any discipline.
Coca-Cola Japan's campaign to launch water brand, I Lohas was named as the winner of the 2011 Warc Prize for Asian Strategy.
The author of the Crush Eco paper, David Elsworth, donated the prize money to charity.
Read Warc's interview with David here
Warc's International Editor, David Tiltman, discusses the Prize winner and other notable studies. View this and all the other videos here.
There were nine highly commended entries. The case study links listed below are subscriber-access only - browse the summaries here or take a trial to read them in full:
Axe: Call me (BBH Asia Pacific)
Breakthrough: Bring human rights home - How ringing the bell can reduce violence against women (Ogilvy & Mather, Mumbai)
Cadbury Dairy Milk: How culture codes helped create a new chocolate occasion in India (Ogilvy & Mather, Mumbai)
Cafe Viet: Are you man enough? (Lowe Vietnam)
Citibank: Banking on 'New Standards' to drive business (Publicis Hong Kong)
Dove: Winning in China (Ogilvy & Mather)
Fonterra Brands: The Anlene Movement (BBDO/Proximity)
Gillette Mach3: W.A.L.S. - Women Against Lazy Stubble (MediaCom India)
Stride: Japan Launch (McCann Erickson)
Browse the rest of the case studies:
25 shortlisted papers
All of the entrants
Chairman's comments: Miles Young on the quality of entries
Judging notes: what was said about the leading entries
Breakdown of entry data: the Prize by numbers
Strategy in Asia – the view from the inside: two planners recall their experiences in the region
Strategy in Asia – the view from outside: judges from the US and UK comment on the entries
The death of the global campaign: insights from the shortlist
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Meet the judges or download the entry kit and Terms & Conditions