Home > Awards > The Admap Prize 2014
The Admap Prize encourages and rewards excellence in strategic thinking in brand communications. Essays are judged by a panel of the industry’s foremost thought leaders. The essay topic for the 2014 Prize is:
How Brands Are Built in the Digital Age
The Admap Prize is a unique opportunity to have the quality of your ideas recognised by some of the industry's leading thinkers and for those ideas to be published in Admap magazine, which for half a century has been synonymous with thought leadership and the propagation of ideas.
It is an essay-based competition, free to enter, with a $5,000 cash prize to the author of the Gold-awarded essay.
Winning essays will be published in a special edition of Admap magazine and on Warc.com.
Entries are now closed.
A panel of industry thought leaders will judge the Prize, including:
Marc Mathieu, Senior VP, Marketing, Unilever
Julie Kollman, Global Head of Insights, SABMiller plc
Lois Jacobs, Chief Executive Officer, Landor
Sarah Ivey, Global Chief Strategy Officer, Initiative
We have an inspiring and thought-provoking topic for this year's Prize, which is fundamental to what we do as an industry, and should have wide appeal. It is: How Brands Are Built in the Digital Age.
Essays will put forward arguments for the most effective way of building brands in the digital era. Among the considerations might be how brands are built using single or multiple communication channels; through innovation, consumer experience, advocacy, purpose etc.… Read more
To assist your thinking, read these relevant articles on Warc for free.
Also view the December issue of Admap, which contains more articles from some of today's most respected thought leaders on the topic of How Brands Are Built in the Digital Age.
Above the line advertising is still a key tool for building brands
Social media: friend or foe?
Building brands online: Starbucks
Marketing to a global audience
To enter the Admap Prize 2014, you must complete and return an entry form containing your essay by February 16th, 2014. Before entering please read the Terms & Conditions.
You can keep abreast of updates and discussion about the Admap Prize by following the Admap Editor on Twitter at colin_admap, or by reading Admap magazine in print or on the iPad (subscribe at warc.com/myadmap), or refer to warc.com/admapprize2014.
Entries to the Admap Prize are now closed.
Read the essays and comment on entering the Prize from the previous Gold winners, Nick Hirst and Mike Follett.
Learn why you should enter from the previous winners, Mike Follett and Nick Hirst, and Gareth Kay, an Admap Prize Judge.