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Find out more about our online service, warc.com, subscribe to one of our market leading magazines or journals, or purchase one of our books or reports.

Online services

Warc.com

Warc.com is the most comprehensive marketing information service in the world. It gives you access to:

  • Thousands of award winning case studies – from the IPA, Effie Worldwide and many more that reveal the campaign strategy of the world's leading brands.
  • Articles and Best Practice guides that explain the 'how' and 'why' of marketing challenges – each guide offering an introduction and overview of an issue plus a list of recommended further reading.
  • Market intelligence, including trend reports, ad forecasts, brand profiles, conference reports and more
  • Industry news and email alerts including daily news analysis

Find out more about warc.com

Warc Data

Warc Data

Warc Data is an online service providing detailed coverage of the world's key advertising and media markets.

A subscription will provide you with the latest advertising expenditure data from 80 global markets, authoritative adspend forecasts for 12 key countries, a comparison of global media costs and forecasts of media inflation. You will also have access to a range of media usage statistics and useful benchmarking tools.

Why subscribe?

  • Identify and anticipate global advertising and media trends
  • Produce budgets and business plans based on authoritative forecasts
  • Benchmark media costs by market, medium and target audience
  • Make better decisions based on reliable data

Find out more about Warc Data

AA/Warc Expenditure Report

Expenditure Report

Detailed quarterly advertising expenditure data and forecasts for all major media in the UK.

Produced by Warc in partnership with the Advertising Association, the Expenditure Report provides detailed and authoritative advertising expenditure data for all major media.

Every quarter, the UK media are surveyed to produce the UK's most reliable adspend figures. In addition to providing these, the Report includes comprehensive advertising forecasts for the next two years, helping agencies, analysts, media owners and advertisers with budgeting, forecasting and risk analysis.

The Report is available exclusively online, meaning that you have access to this vital data as soon as it becomes available. Data can be downloaded in Excel format, making it easy to work with.

Find out more about the Expenditure Report

Magazines & journals

Admap

Admap: April 2016

If you're on the lookout for new ideas and the latest thinking, Admap is for you.

Admap magazine is a unique forum for the propagation of new ideas, insight and evidence of effectiveness in marketing communications across the globe. All articles are written by practitioners, experts in their field. For half a century, Admap has built an unrivalled reputation for thought leadership, innovation and best practice in brand communications.

When the need to stay on top of the latest thinking has never been so vital, Admap is your essential resource.

Find out more about Admap

Market Leader

Market Leader: Q2 2016

Warc's leading strategic marketing quarterly, published with the Marketing Society.

Market Leader is for you whether you are a director or a senior manager at a marketing-orientated company or an academic with an interest in business and marketing issues. It is published in association with The Marketing Society.

Articles are written by some of the marketing world's foremost business people. They give you insights into the most powerful and effective strategies in business today and authoritative coverage of key issues, from brand strategy to international marketing.

Find out more about Market Leader

Journal of Advertising Research

Journal of Advertising Research

The respected quarterly journal for advertising research, published with the Advertising Research Foundation.

The Journal of Advertising Research is a research and development publication for professionals in all areas of marketing, including media, advertising and communications.

It is published quarterly for The Advertising Research Foundation and promotes effective practice by combining business-orientated academic research with expert learning from leading marketers. The Journal of Advertising Research combines commercial practicalities with scholarly rigour.

Find out more about the Journal of Advertising Research

International Journal of Market Research

International Journal of Market Research

The primary source of cutting-edge thinking about market and social research. Published bi-monthly with the Market Research Society.

The International Journal of Market Research is the primary source of cutting-edge thinking and ideas about marketing and social research. It provides coverage of the latest developments, thinking, tools and techniques as well as a forum for discussion and debate. Articles are written by leading researchers and thinkers from around the world.

The International Journal of Market Research is published six times a year in association with The Market Research Society and is essential reading for anybody in the research industry.

Find out more about the International Journal of Market Research

Books & reports

Advertising Works

Warc publishes a range of reports and books on key topics in the world of marketing communications – including new ideas about effective advertising, case studies of award-winning campaigns, and market research.

Advertising Works 22

Showcasing the winning case studies from the 2014 IPA Effectiveness Awards.
Published: March 2015

New Models of Marketing Effectiveness

A practical guide to integration today
Published: June 2011

Marketing Excellence 2

Case histories from The Marketing Society Awards for Excellence
Published: November 2010

From Prime Time To My Time

Audience measurement in the digital age
Published: January 2010

How public service advertising works

Devise communications which change social attitudes and behaviour
Published: July 2008

Marketing in the Era of Accountability

The factors that make marketing profitable, and the practices and myths that lead to waste and inefficiency
Published: June 2007

Goodthinking: A Guide to Qualitative Research

A guide to qualitative research theory, methods and practice based on 30 years' experience in the field
Published: August 1999