What we know about sponsorship strategies
This guide summarises the key arguments on Warc around the topic of sponsorship, offering marketers practical advice from industry experts. It includes several case study examples, including the 'Thank You Mom' campaign from Procter & Gamble, which was based around the FMCG giant's Olympic Games sponsorship.
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Activating your sports sponsorship
Six simple guidelines for activating sports sponsorship for brands and advertisers.
How sports sponsorship has become strategic brand marketing
Sponsorship partnerships are moving from a transactional relationship to being value-based.
Different types of brand sponsorship deals, and the impact of these sponsorships on consumers.
Bring the event to life
Four approaches to events sponsorship for brands, including the pros and cons for each.