Spotlight: US

About this series

The WARC Spotlight US series focuses on a timely industry topic facing brands in the market. It comprises a capsule collection of commentary, tackling the topic from a range of angles. Contributors to the series are industry experts offering on-ground insights to what’s working or developing.

Latest Spotlight: How brands can prepare for a contentious political year

Helps marketers navigate the tricky political landscape. Deep-dive into:

Navigating the Red state/Blue state divide
Attitudes versus action
Protecting brand equity during a crisis

Read the full introduction

Deep-dives

How a brand crisis plays out in Red states vs. Blue states

Authors Michael Reh, Kraig Schulz, and Ken Favaro
Company BERA

US Ad Trends: Political advertising in a complex election cycle

Author Stephen Whiteside
Company WARC

Searching for the Angel’s Cocktail: How storytelling in political campaigns beats rationality, and what that reveals about connecting with consumers

Author Stephen Lampert
Company Accenture Song

Voting for “Us”: Tribalism takes over US politics

Author Dr Marcus Collins
Company University of Michigan

How brands can ride out the coming US political storm: The election will rupture the media landscape – here’s what marketers can do about it

Author Robert Jackson
Company Initiative