Spotlight: China

Temu blanketed the Super Bowl with its ad for two years. Did it pay off?

Honor splits from Huawei to safeguard tech competitiveness amid escalated US sanctions

Huawei goes beyond a 'value for money only' image in CEE region

Chinese companies expanding abroad to focus on localised production , cross-cultural branding, supply chain security

Is it worth building a brand presence on Snapchat for China's outbound brands?

Test the waters on overseas social media with a "limited brand exposure" approach

Unlocking insights from the entire shopper journey with Amazon Marketing Cloud

From discovery to purchase: The role of community commerce

Why programmatic DOOH advertising should be part of China's outbound marketing strategy

How Chinese tech can break through in the West amid concerns over trust and awareness

Realme CMO Xu Qi: Five major opportunities in the global smartphone industry still exist

Interview with YesWelder: Innovation comes from trial and error

Cultural adaptability behind Midea's air conditioning campaigns in the West

Creating awareness of Chinese games in the highly competitive Korean market

Identifying operational barriers for Chinese firms building digital capabilities overseas

How to inspire and excite overseas players in SLG, RPG and hybrid-genre games: Twitter report

New ways to benchmark performance on Instacart and score instant advantage

Seize the holiday season in North America and make good use of integrated media

How the ‘reseller + DTC’ model of a Chinese 3D printer brand works

MG Motor returns to Europe to sell cost-effective EVs under new Chinese parent

The 2023 outlook for Chinese brands going global: be proactive, boost resilience

In the ‘overseas 3.0’ era, it’s time to foster Chinese-style trust in foreign markets

Aligning marketers and influencers: Shifting perspectives on influencer marketing across the funnel

How to build a differentiated strategy for China's new energy vehicles going outbound?

Overseas opportunities for Chinese brands in the outdoor sports track

Analysis of challenges and risks for Chinese firms entering United States and Canada

Difficulties and dilemmas facing China‘s merchants in cross-border e-commerce

Will 2023 be the pivotal year for Chinese enterprises to accelerate going global?

TikTok influencers do more than just sell stuff or clear inventory for Chinese sellers

Returns are profit killers that Chinese Amazon sellers cannot ignore

How will the next decade look like for China's consumer goods expanding overseas?

SWOT analysis and strategic suggestions for Chinese animation reaching foreign viewers

Beyond China's borders: The potential of the partnership economy

Outbound marketing 101 for China’s brands

Brand in action: Air China's Land Your Dream campaign

Case study: Alibaba Group's Alizila in the US

Case study: DiDi Drivers’ Legends at the Wheel in Mexico

Case study: TikTok unleashes the Unlikely Influencer in Indonesia

Case study: TikTok‘s '#Benerserunya - The Right Joy' campaign in Indonesia

Case study: TikTok‘s #CreateForGood campaign in MENA

Case study: TikTok Middle East designed and developed The Hive – a virtual event space

Case study: TikTok's Making Every Second Count campaign in Singapore

Case study: TikTok's Mat Kar Forward campaign in India

Case study: TikTok's Ramadan campaign in UAE is based on true stories

Case study: Tiktok Snacks training program gets you the 'I speak TikTok fluently' badge

Case study: TikTok's Where Fans Play campaign for UEFA EURO 2020

Brand in action: Haier India's The Upside-Down Solution campaign

Brand in action: Honor India's 'Yeh Diwali HONOR Wali' campaign

Brand in action: Huawei Mobile's Nova2i 'I GOT U' campaign in Myanmar

Brand in action: Huawei Turkey's 'Seeds For The Future' live hackathon

Huawei reacted to Trump administration ban by launching a crisis cabinet

Huawei completed Schubert's famous Unfinished Symphony using AI in Mexico

Brand in action: Huawei UK ends 'Battery Strife' with 'Recharge Your Mates' campaign

Huawei’s back-to-school campaign in Turkey retargets existing users who viewed but did not buy

How Huawei took a bite out of Apple in share of search in UK

Brand in action: Huawei's 'The Frequency of Love' campaign in Italy

Huawei created campaign around England football manager Gareth Southgate’s waistcoat for FIFA World Cup 2018

Jack Ma Foundation launched its 2022 Africa's Business Heroes philanthropic competition

Lenovo expanded brand image from that of PC company to service-led technology leader in APAC

Lenovo APAC capitalises on its strong marketing fundamentals, despite downturn

Brand in action: Lenovo ISG‘s 'Decoding 37 trillion cells' campaign in India

Brand in action: Lenovo's 'Equality Spell Check' campaign in MENA

Lenovo created metrics to gauge performance of new & crucial business unit: Solutions and Services Group

Lenovo's first documentary: From the world's factory to the world's engine

Lenovo’s Kind City Project showcased effective use of technology to improve urban life

Lenovo’s ’Work For Humankind' on Robinson Crusoe island is a different sort of WFH campaign

Brand in action: How Lenovo Asia stays ahead with sustainability

Brand in action: OnePlus India generates interest in Z2 earbuds with ASMR ad on JioSaavn

Brand in action: Oppo's 'The Ultimate Internship' campaign in Australia and New Zealand

Brand in action: Oppo's 'Beyond the Portrait’ campaign in Myanmar

Brand in action: Oppo increased awareness of its Reno3 Pro Smartphone with India’s biggest drone light show

Brand in action: Oppo's 'Empower Every moment' campaign for Find X5 Pro in Western Europe

China brands go global as economy moved from production-driven to consumer-led

Vivo attracted 74 new advertisers for its mobile ads platform in Brazil

Polestar went from being unknown to 4th best-seller of EVs in Belgium

WeChat launched WeRemit in HK to help Filipino and Indonesian domestic workers send money home

Brand in action: How Xiaomi won over India with its “less is more” approach

Brand in action: Xiaomi‘s 'MI for India' campaign tackles reputation and business obstacles

Xiaomi catches up with brands such as Apple, Samsung and RealMe via Mi 10T Pro in Philippines

Xiaomi produced Mi Pass10n Project to vie with smartphone heavyweights in Philippines

Brand in action: ZTE aimed to disrupt US smartphone duopoly with Axon M launch

What can internationalisation bring to Chinese companies?

10 common mistakes Chinese companies make when expanding overseas

10 perspectives that define the China's outbound brand movement in 2024

Cross-cultural communication: Transcreation is no longer just about language

Three outbound marketing tactics to overcome game publishers’ biggest hurdles

What we know about multinational marketing

How can Chinese brands activate the marketing value of the 2024 Olympic Games?

Shein looks to India and Mexico in diversification push

Brand in action: How Genki Forest plans to be the next Coca-Cola

Meta’s growth has been fuelled by China e-commerce platform spend

China's Hisense top performing in paid search among TV brands for Walmart

Marketplace to watch: Temu (and key takeaways for CPG brands)

Cultural hybridity: The future of branding in a glocalised world

Gen Z consumers in US are the most open to Chinese brands

C-beauty brands not as sellable in overseas markets as K-beauty and J-beauty

How Haier achieved overall growth in the pandemic between 2019 to 2022

From an exporting/selling mindset to a branding mindset: The thinking behind globalisation

How Chinese auto brands can keep a steady course in overseas markets

Tencent's lessons from making Chinese games popular in Japan

2024 whitepaper on 'deep globalization' of Chinese outbound brands

A study of consumer perceptions and market opportunities for Chinese automotive brands in Southeast Asia

Brand in action: China’s Honor on why being innovative and being bold are essential to success

Brand in action: China’s Catlink on why the Internet of Things can be the future of petcare

Brand in action: Lenovo’s three principles for connecting with Gen Z in US and New Zealand