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February 9, 2010
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Case Studies & Articles
Speed Read
The Art of the Idea' by John Hunt
Briefing agencies
Best practice for meeting objectives
The invisible adman
Tummler ponders a cloak of invisibility
Ad effectiveness
Measuring consumer responses to TV ads
Global brands
Available globally
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loved locally?
New brand wisdom
Emerging help from developing markets
Managing Editor:
Stephen Whiteside
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