UK at forefront of adspend slump - Warc News

News: March 25, 2009

LONDON: The UK is set to post a 7.3% decline in adspend in 2009 at current prices, meaning revenues in the country will fall at a faster rate than in the US, Japan or the Eurozone-12, reports WARC's latest European Advertising and Media Forecast.

Advertising expenditure levels decreased by an estimated 3.5% in the UK last year, although the British ad market is exepected to return to growth in 2010, with an uplift of 1.3%.

Total ad revenues are also predicted to contract by 7% in the US and Japan in 2009, following on from declines of 4.5% and 4.6% respectively last year.

In Europe, German adspend will follow up static growth in 2008 with a drop off of 4% this year, while French ad revenues will shrink by 3% in 2009, doubling the annual rate of decline year-on-year.

With regard to media, TV revenues are predicted to fall by 7.0% in the US and 10.5% in Japan in 2009, compared with a slide of 3.6% in the Eurozone-12.

Online growth is also set to slow in most major markets, falling to 4.8% in the US and 10.4% in the Eurozone-12, having enjoyed annual expansion rates in double-digits for much of the last decade.

For more information on WARC's European Advertising and Media Forecast, click here.

Data sourced from the European Advertising and Media Forecast, 25 March 2009

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