LONDON: Senior executives from AOL, Initiative and ZenithOptimedia are among the final selection of judges for the Warc Prize for Connection Strategy, a new competition to find the best examples of channel thinking that delivers brand advantage.
There are just two weeks left to enter the prize, which carries a $10,000 prize fund.
The competition, which is free to enter, will look at the strategy, analytics and measurement powering modern media investment. The focus is on new ways of connecting with consumers, and how those connections are being planned and measured by forward-thinking marketers.
Mark Kaline,senior media & digital marketing leader at media owner AOL, Mainak Mazumdar, chief science officer at adtech business Simulmedia and Brett Leece, chief data officer at Initiative, one of the Interpublic Group's three worldwide media networks, and are among those joining senior client- and agency-side figures previously announced.
So too will be Sherrill Mane, svp/research, analytics and measurement at the IAB, Demian Brink, director of analytics at The Martin Agency, and Richard Shotton, head of insight at ZenithOptimedia, The full list of judges is available on the Prize website
"True cross-channel measurement and planning remains the major challenge when choosing how to invest your marketing budget," said Aaron Fetters, director of the Kellogg Company's Insights and Analytics Solutions Center and chair of the judging panel.
“I will be looking for great examples of thinking that transcend touchpoints such as television or online and demonstrate a true consumer experience," he added.
Warc will name Gold, Silver and Bronze winners for the highest-scoring cases in four geographic categories, and award a $5,000 Grand Prix to the best paper in the competition.
There will also be five $1,000 Special Awards covering the following areas: commercial impact, POE, attribution, context and low-budget.
Full details on all the Awards along with the entry kit, entry form, and tips on writing a great strategy case study, can be found on the Prize website
. The deadline for entries is Friday 17th July.
Data sourced from Warc