EACA Euro Effies 2009

EACA Euro Effies 2009: Winning campaigns in multiple European markets

Following the announcment of this year's EACA Euro Effies' winners on 16 September,
view the Gold, Silver and
Bronze campaigns here,
exclusively on Warc.

Gold winners

Barclays Wealth			BMW 1 Series
	Merging 5 sub-brands led to $20bn growth in managed assets			Targeting a younger audience with the convertible model

Nivea Coolskin			Dove deodorant
	The Nivea-Philips tie-up that stole share in the men's razor war			Dove moves its focus to the skincare deodorant market

X-box HALO 3			Lenor Infusions
	The third launch of the X-box franchise that sold 1.8 m units			How P&G's fabric conditioner smashed market share targets

Nespresso
	The Clooney creative that upped sales across 6 countries

Silver winners

BMW 1 Series Coupe			J&B whisky
	The 'Condensed 1ntensity' push that rebuilt a sports image			Revitalising a Diageo brand to reverse a sales decline

Parodontax toothpaste
	How big impact TV ads led to roll-out in 31 countries

Bronze winners

Clairol Nice & Easy			VW Golf
	Reconnecting with younger consumers upped sales by 21%			The Golf VI launch defied recession in Germany and France

IBM CIO			Nivea DNAge
	How a 12% DM response rate retained IBM's market leadership			The Nivea for Men anti-wrinkle cream that took on L'Oreal

Snickers
	Beating a lag in European sales with the help of Mr T

Euro Effies on Warc

2009 Euro Effies

2008 Euro Effies

About the EACA

More recent cases on Warc

ARF Ogilvy awards 2009

Barclays Wealth

BMW 1 Series

Nivea Coolskin

Dove deodorant

X-box HALO 3

Lenor Infusions

Nespresso

BMW 1 Series Coupe

J&B whisky

Parodontax toothpaste

Clairol Nice & Easy

VW Golf

IBM CIO

Nivea DNAge

Snickers