Admap Magazine - July / August 2010

Admap Magazine - July / August 2010: www.warc.com/admap

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July / August 2010 - The Future of Research
"It seems opportune, at a time when market research is being impacted by an array of developments – to put The Future of Research under the microscope"

You can listen to the audiocast for the Future of Research roundtable here.

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Read an article for free:
> Don't explain the past, predict the future

Focus: Research

The Future of Research			Predict the future
	A roundtable of nine professionals from different perspectives			Stop looking backwards and anticipate changing consumer behaviour

Context counts most			Upwardly mobile
	The context in which consumers experience marketing is more crucial than ever			There is no one-size-fits-all approach in developing markets

A history of research			Don't ask, do listen
	The development of research from the 1940s to the future			Social media is an essential tool for listening to groups from the inside

Features

Personal passions			Strategies for recovery
	Case study: Insurance company Aviva deal focused on communications			10 ways brands can start to thrive again as economic recovery gets under way

A marriage of brand fit			Young Muslim consumers
	Mergers risk failure without understanding the fit of respective brands and cultures			Loyal to brands that embody their own priorities

Sell every plane seat
	Boosting airline campaigns’ ROI through online advertising

Regulars

MT Rainey's classic texts			Best practice
	Humanistic Advertising' by Judie Lannon and Peter Cooper			How to demonstrate the effectiveness of marketing budgets