Admap Magazine - October 2009

Admap Magazine - October 2009: www.warc.com/admap

Coming soon: November 2009 - Short-term ad effectiveness
How to get swift payback, including case studies of brands that have achieved big payback in very little time.

Free preview article:
> How Oral-B changed European brushing habits in six months

October 2009: Financial Services Marketing
Put digital at the core of your integrated marketing.

Browse the full issue below:

Focus: Financial services

Bank brand strategy			Emotive advertising
	How banks have adapted ad strategies post credit-crunch			How ING rejuvenated its brand with a savings feelgood factor

Performance analysis			Brand values
	Survival of the fittest US finance brands			How proper brand values saw HSBC through the worst of times

Consumer behaviour trends			Word-of-mouth
	Post-crunch consumer behaviour may have lasting legacies			Advocacy can rebuild banks’ brand reputations

Features

Brand engagement			Understanding markets
	Set free your core narrative: the brand as storyteller			Why it’s essential to put the ‘market’ back into marketing

Agency client relationships			Brand choice
	Agencies need to offshore to survive in the post-digital age			How in-store shopper behaviour influences brand choice

Cross-media measurement			Digital media usage
	Use cross-media research to get more from your media mix			The trends in digital media in early-adopting regions