Admap Magazine - July 2009

Admap Magazine - July 2009: www.warc.com/admap

Retail marketing
How retailers can survive the downturn and prepare for a new landscape.

Browse the full issue below:

Focus: Retail marketing

Promoting value			Social media
	Sainsbury's Feed your family for a fiver campaign			New online trends are helping retailers in recession

Consumer targeting			Retail integration
	Find your golden customer to beat the downturn			Integrating the retail experience for the off and online world

Fighting giants
	Hypermarkets can be beaten by celebrating your specialisms

Features

Best practice			Emotional engagement
	Online creative: How to produce the best ads for the web			Robert Heath shows how TV builds brands at low attention

Media planning			Consumer behaviour
	Maximising media synergy for building brands effectively			Simulation gives insight into long-term effects of advertising

Consumer values			Measuring brands
	Shifting brand perceptions to profit in recession			A brand measurement that equals brand performance

Nostalgia marketing			Recession strategies
	Brand values must be right to fit the nostalgia trend			Give your customers comfort and hope in uncertain times

Opinion

Colin Grimshaw			Joe Mandese
	From the Editor: The retail sector is in a revolution			Media Ink: Audience buying replaces media buying

Paul Feldwick			Tom Morton
	Problem Solver: Avoiding a stand-off with your clients			On Planning: Why brand values are a poor approximation

Rita Clifton
	On branding: retail brands are more than stores & products

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Other issues

Admap info

Promoting value

Social media

Consumer targeting

Retail integration

Fighting giants

Best practice

Emotional engagement

Media planning

Consumer behaviour

Consumer values

Measuring brands

Nostalgia marketing

Recession strategies

Colin Grimshaw

Joe Mandese

Paul Feldwick

Tom Morton

Rita Clifton